For Coaches

VIVID Selling for Coaches

Enroll More Clients, Eliminate the Mini-Coaching Trap, Create Urgency Without Faking It

The VIVID Selling framework applied specifically to coaches selling their own programs. Master the Loop Architecture — the art of demonstrating expertise while creating more questions than you answer — so prospects feel your value without giving away the session. Stop giving away the transformation on the enrollment call. Start running a session simulation that makes coaching feel inevitable, not optional. Universal across business, health, life, executive, and relationship coaching.

Your Instructor

Ian Ross

Ian Ross is the creator of the VIVID Selling Operating System, a 166,000-word methodology book used by sales professionals across real estate, insurance, software, high ticket coaching, and B2B services. This course applies the framework specifically to coaches selling their own programs — the enrollment conversation that turns discovery calls from free coaching sessions into paid client relationships, across every coaching vertical.

What You'll Learn

✓Run enrollment calls that simulate a coaching session without actually coaching — demonstrating expertise while creating more unanswered questions than you resolve
✓Diagnose prospects across all four psychological layers (Surface Criteria, Mechanism Belief, Felt Outcome, Identity) and know which layers to open and which to leave unresolved
✓Structure every enrollment conversation using the VIVID five-movement architecture adapted for high-ticket coaching programs ($3K-$15K+)
✓Dissolve the top 12 coaching-specific objections — including 'I can't afford it,' 'I need to think about it,' and 'I can do this on my own' — by tracing each back to where the call failed to go deep enough
✓Execute the three-move enrollment window follow-up — diagnostic close at 24-48 hours, new information at 5-7 days, capacity close at 14 days — so the 35% who buy between 30 and 180 days stay in your pipeline without commission breath
✓Build a four-component referral engine so your highest-converting enrollment conversations start from pre-established trust — referred prospects close at 38% vs. 12% for cold outreach

Course Modules

Module 1: The Coach-As-Product Problem

Install the Revealing Paradigm for coaching, eliminate commission breath on enrollment calls, and resolve the identity crisis that makes 'selling' feel like a betrayal of your purpose — because when YOU are the product, rejection lands differently than in any other vertical.

4 lessons

1

Module 2: The Five Movements — Enrollment Call Architecture

Install the complete enrollment call architecture: five functional movements (permission architecture → situation map → gap identification → session simulation → decision frame), each with a specific job — run them out of order and the call collapses. Covers the diagnostic phases that most coaches skip and the decision frame that replaces the close.

4 lessons

2

Module 3: The Loop Architecture

THE central module. Master the art of running a session simulation — a conversation that looks and feels like coaching but architecturally opens more questions than it closes. Using the Four-Layer Psychological Architecture (Ch. 10) to know which layers to answer at and which to leave open, so the prospect feels your expertise while their urgency to enroll amplifies rather than diminishes.

4 lessons

3

Module 4: When 'I Can't Afford It' Means 'You Didn't Go Deep Enough' — Dissolving Coaching Objections

Master the twelve-coaching-objection framework — diagnosis before scripting, because the surface objection is almost never the real one. Covers the three deep-dive objections coaches face most: price (Situation A vs. Situation B), bad past experience (three failure categories and the structural-difference response), and 'I need to think about it' (the diagnostic question that names the three real possibilities). Scripts without diagnosis are parlor tricks — this module gives you the diagnosis.

4 lessons

4

Module 5: The Offer Is a Design Problem — Architecture, Pricing, and Structure

Build coaching offers that close on confirmation, not persuasion — starting from the result, working backward through process, and pricing on outcome value to the specific buyer. From the front-loaded container to the outcome-anchored retainer, this module installs offer architecture as a discipline.

4 lessons

5

Module 6: The Enrollment Window — Three Moves From Discovery Call to Decision

Install the 72–96 hour follow-up architecture that converts good discovery calls into enrollments — without pressure, fake deadlines, or 'just checking in.' Master the three-move sequence (same-day reflection note, 48-hour value extension, 72-hour honest close) and the long-range relevance protocol for prospects outside the window.

4 lessons

6

Module 7: The Referral Engine, Pipeline Architecture, and the 90-Day Installation

Build the four-component referral engine — result milestone moment, referral framing conversation, warm introduction protocol, and referred prospect landing experience — so your enrollment calls start from pre-established trust. Add pipeline architecture that eliminates feast-or-famine, and the 90-day drill that installs everything permanently.

5 lessons

7

Investment

$297$97/yr renewal
One-time payment · 1 year full access
✓7 complete modules
✓29 video lessons
✓Practice labs and exercises
✓Certification upon completion

365-Day Guarantee

Not the right fit? Get a full refund any time in the first year — no questions asked.

Student Testimonials

“I used to spend 45 minutes coaching on my discovery calls and wonder why nobody enrolled. Module 3 changed everything — I still demonstrate expertise, but now every answer opens two new questions. My enrollment rate went from 18% to 44% in 90 days.”

Rachel Kimura

Business Coach, $12K Program, Portland

“The four-layer framework from Module 3 was the breakthrough. When a prospect says 'I need to think about it,' I can hear which layer it's coming from — and I know exactly where my call fell short. I stopped blaming prospects and started fixing my process.”

Marcus Webb

Executive Leadership Coach, Denver

“Module 1 saved me. I was taking every 'no' personally because my coaching IS me — there's no product to hide behind. The identity shift to 'I'm diagnosing fit, not performing for approval' changed my energy on every call. Enrolled 11 clients last quarter.”

Janelle Osei

Health & Wellness Coach, $5K Program, Atlanta